Jack Born is the developer of Deadline Funnel – a slick new product that integrates into your automated sequence for sales conversions, helping motivate users who are sitting on the fence about buying.
When sales traffic is funnelled into your automated sequence, Deadline Funnel enforces a deadline, which starts ticking at the moment of opt-in, and ends with Deadline Funnel enforcing a close to the sequence. Very cool!
Who is Jack Born?
Jack grew up in Miami, living most of his life there, and started working for Merrill Lynch early in his career. By 2001, he decided that he wasn’t really cut out for corporate life, and started developing software, launching his own job board that became hugely popular within a year.
Jack also developed and grew AW Pro Tools, before eventually selling it off to an investor. It was a package that provided useful tools to interface users to a pre-programmed sequence after clicking on a link, which eventually brought them to an action page.
Part of the toolkit’s success was due to the fact that Jack could land it in the hands of influential people in marketing fairly easily because he had been building up a network of colleagues and business associates for years prior (which points up the tremendous value of networking). Another part of its appeal was due to the ‘purple cow’ effect, i.e. having something truly unique to offer people, which solves a real problem. His networking skills and ability to develop a great product both came in handy when he later developed Deadline Funnel.
At RockStar Empires, we have experienced exactly the kind of reluctance to buy that Jack has tried to resolve with Deadline Funnel, on some of our own course launches. Quite often when we’re doing a course launch, we announce it via email numerous times throughout a week, with particular emphasis the day before the closing date. We alert users to the fact that the course will close on a specific day, and yet, without a doubt, there is always a slew of phone calls the day after closing from people trying to still enroll. So many people seem to put it off and put it off right to the last minute. We have personally seen the impact that having a fixed deadline can have on getting people motivated to act – so much better!
Several years ago, working as Marketing Manager with Perry Marshall, Jack Born wanted to create an automated evergreen funnel for marketing, but couldn’t find anything on the market that did everything he wanted. Solution? He used his own programming skills to develop one himself.
That product was Deadline Funnel.
Deadline Funnel has become enormously popular and generated big buzz among marketing thought leaders. The product gives you the ability to be 100% authentic, with the deadline given to someone when they opt in for free stuff, products, courses or memberships etc. The ‘authenticity’ refers to the fact that when users are given a deadline by which they must act, that becomes a legitimate deadline, and if they haven’t acted by that date, they are no longer eligible for the special pricing or offer.
The product works with a whole array of email software providers, including all the most popular products (think Infusionsoft, Kajabi, Click Funnels, LeadPages, Campaign Monitor etc.) to automate the process of motivating users to act. Deadline Funnel takes the best aspects of a product launch, (high interest, high motivation, high sales), and combines it with an Opt-in Page, a Regular Price Sales Page, and a Special Price Sales Page to enforce a deadline, and prompt user action.
All of this happens without sacrificing audience trust, in a highly automated format which generates high conversion rates, and in fact, as we’ve had in our experience, the enforced deadline date often becomes the single best day for sales during the entire campaign.
Optimum Use of Deadline Funnel
One of the best ways to use this product may be similar to how it was employed by an entrepreneur named Nick Stephenson, who set up a system where he would have mini-launches weekly or even daily, with the deadline for user action being within several days in each case.
By having continuous launches, he also had continuous deadlines, which means the ‘Perfect Persuasion Window’ close to the deadline, would come due for at least one group of users every day or every week – ensuring constant sales. Too easy!
Based on when the user commences an automated sequence, they are given a deadline, which forces them to act within that window. Countdown timers can be built into the sequence, although you wouldn’t use them in the first couple of emails, but they can significantly add to the sense of urgency, and to keep users informed about the closing date.
- Choose your mail broadcast tool, e.g. MailChimp, InfusionSoft, AWeber, etc.
- Have your opt-in page URL ready
- Have a URL ready for your ‘special offer’ price page
- Have a URL ready for your ‘sorry, you missed the special offer’ price page
- Be prepared to answer prompts and questions about your intended campaign during the setup phase in Deadline Funnel, e.g. what product are you promoting, when will the deadline be, which Landing Page builder do you use
- Follow instructions from the setup documentation, customize the appearance of your Sales Page, the countdown timer, etc.
- Save the whole setup under a unique campaign name
What Happens in the Sales Sequence?
- The user opts in to an email list, using the form you provided
- Deadline Funnel sets the user deadline right then for a specific time in the future, e.g. 1 week out, tracking across multiple devices used if necessary (keying off user’s email address as a unique identifier)
- Automated follow-up emails are sent to user periodically throughout the period
- Countdown timers are displayed, depending on which days of the sales sequence you set them up for
- At the deadline, Deadline Funnel enforces the closing, by re-directing user away from the special price offer, back to the full price page.
Why Is This Tool so Cool?
Everyone in marketing is pretty much aware of the fact that many users are simply not motivated to buy until they realize their time for mulling is almost over – or the time has already passed. The service provided by Deadline Funnel ensures that from the moment a user opts in and joins your email list, an automated sequence can be installed that starts the deadline clock running, automates follow-up emails, and enforces that final deadline. It provides all the motivation you want the user to feel, but none of the manual intervention that used to be necessary.
It’s simply a great ‘set it and forget it’ tool.
We’d love to hear your thoughts in the comments.